This New year's Eve, we are leveling up in a way Atlanta has not seen from us before. Open Instincts brings the tradition, the elegance, the chemistry, and the “everyone feels like they belong here” magic. Electric Pleasures is bringing next level production, headline talent, and a surge of energy that turns our already legendary New Year’s Eve into a full sensory takeover, plus a preview of what’s coming when Electric Pleasures returns to Atlanta in March.

This is still your Elegant Affair. The semi formal look, the room full of beautiful people, the champagne toast, the balloon drop, the moment the whole ballroom holds its breath together. That part is sacred. The difference is what surrounds it this year, bigger sound, sharper lighting, LED walls, lasers, and a production build that makes every beat feel larger than life, without losing the elevated vibe our regulars love. And then, after midnight, we flip the switch.

Up until midnight, it is polished, cinematic, and indulgent. After midnight, it gets electric. The glow sticks come out, the energy turns up, the dress code relaxes, and the night opens into the kind of late night freedom that only happens when you’re wrapped inside a private takeover with your people. Your party is on one side, your play spaces are on the other side, and you never have to choose between dancing your heart out and disappearing into something more intimate when the mood hits.

Tuesday, December 30, Early Arrival and Kickoff

The weekend starts the way Open Instincts does best, warm, welcoming, and instantly connected. Grab your swag, reconnect with familiar faces, and meet the new ones you’ll be counting down with on New Year's Eve!

Tuesday at 8:00 PM, we throw open the doors with the Welcome to Atlanta Dance Party, and DJ Reverbr8 wastes no time reminding everyone exactly where we are.

This is Atlanta energy, Dirty South swagger, bass that rattles your ribs, and the kind of groove that turns “just arrived” into “we’re already in trouble”. DJ Reverbr8 digs into the city’s signature sounds, then flips them into his sleek, high-voltage blends that brings the bounce, turns up the heat, and makes the room feel super sexy from the first drop. Consider this your official welcome, not a warm-up. Atlanta is in the building, and the takeover starts now!

Our Floor Festival turns the party floors into a roaming after-hours playground of music, lights, door décor, and pop-up moments as you wander, mingle, and follow the energy from room to room. If you’re staying on the Party Floor, this is your chance to level it up. Bring your own extra lights, playful glow accents, and sexy displays, and turn your room into a little stage of its own. The more you add, the more the whole floor comes alive, and the more unforgettable the night becomes for everyone.

Wednesday, December 31 – New Year’s Eve Elegant & Electric Main Event

We begin with a complimentary New Year’s brunch at 11:00 AM, because we do not do recovery with regrets, we do it with mimosas and smiles.

Elegant Affair Main Event (6:00 PM – Midnight)

This is where we take the gloves off. Electric Pleasures is turning the room into a full-blown spectacle with next-level sound, lighting, LED walls, and lasers, the kind of production that is engineered to create an unforgettable atmosphere. This is the night you dress up, show out, and walk in knowing you’re about to be part of something big.

Doors open at 7:00 PM, and that’s your cue to start gathering your people. Step into the ballroom while it’s still all elegance and anticipation, grab a drink, take those first photos with your friends while everyone looks absolutely unreal, and let the room fill in around you as the energy rises minute by minute. DJ Call Me Al sets the tone, smooth, confident, and magnetic, easing the crowd from “arrived” to “locked in,” building that elegant, charged energy where the chemistry starts to spark before the real heat turns up.

This is where the night stops being cute and starts getting dangerous. The tempo climbs, the bass gets heavier, the dancefloor gets tighter, and you can feel the crowd leaning forward like it’s getting pulled by a current. From 9:00 to 11:00 PM, DJ DTF is stoking the fire, pushing the room from elegant and sexy into full-on, hands-up, hips-moving, eyes-wide anticipation, the kind of build where you already know midnight is going to be a problem.

Then at 11:00 PM, the headliner arrives. DJ SUNSHINE takes the controls and drives us straight into the peak. This is the stretch where the whole ballroom becomes one organism, lights cutting through haze, LED walls pulsing, lasers slicing the air, champagne in the air, and that unmistakable feeling that something legendary is about to happen. Sunshine carries us through the countdown, through the toast, through the balloon drop, and straight into the moment you’ll remember all year!

Elegant Affair goes electric after midnight. The glow sticks come out. The vibe gets louder, wilder, freer. The polished midnight magic turns into after-hours chaos in the best way, and the night expands across the takeover into the electric after party where the rules loosen, the energy spikes, and Atlanta gets exactly what it cam

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